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Case studies
Each project is different, but our approach follows the same principle: identify the biggest growth opportunities, implement structured testing, and optimize continuously.
Below are selected examples of how this approach translated into measurable improvements.
Case Study 1
Fashion eCommerce Brand — Shopify
Challenge
The brand was experiencing high traffic but low conversion rates. Paid media campaigns were generating visitors, but the website experience and funnel structure were limiting overall performance.
What we did
We conducted a full funnel audit, identifying friction points across product pages and checkout. Landing page structure was simplified, and the paid media strategy was restructured to focus on higher intent audiences.
Results
• Conversion rate improvement
• Higher revenue per visitor
• Improved performance across paid acquisition channels
Case Study 2
Health & Wellness Brand — DTC
Challenge
Customer acquisition costs were increasing while repeat purchases remained low. The brand needed a more structured retention strategy.
What we did
We implemented a lifecycle marketing system based on customer segmentation and automated email flows. Retention campaigns and post-purchase communication were redesigned.
Results
• Increased repeat purchase rate
• Higher customer lifetime value
• More stable long-term revenue
Case Study 3
Beauty Brand — Online Store
Challenge
Advertising campaigns were generating inconsistent results due to lack of creative testing and unclear budget allocation.
What we did
We introduced a structured creative testing framework and optimized campaign structure across acquisition platforms.
Results
• Improved advertising efficiency
• More consistent campaign performance
• Stronger scalability of paid media
Our method
While each business has unique challenges, our approach remains consistent: identify the highest-impact opportunities, test systematically, and optimize continuously.
Our work typically focuses on three core areas:
• Traffic acquisition
• Conversion improvement
• Customer retention